Swiss Watchmaker Rolex is one of the most famous brand names in the world. Renown for quality and expensive prices, a Rolex is a status of success and wealth. Formed in 1905 and named Wilsdorf & Davis after its founders, the company used Swiss movements and English (Dennison) cases and assembled them in England. The name Rolex was registered in 1908.
Swiss Watchmaker Rolex is one of the most famous brand names in the world. Renown for quality and expensive prices, a Rolex is a status of success and wealth.
Formed in 1905 and named Wilsdorf & Davis after its founders, the company used Swiss movements and English (Dennison) cases and assembled them in England. The name Rolex was registered in 1908. The name was made up but no one is sure how it came about. The company moved to Geneva, Switzerland in 1912 due to the high British taxes and duties and eventually changed the name to the Rolex Watch Company in 1919, then to Montres Rolex, SA and then to the present Rolex, SA.
Rolex has contributed many innovations to the watch industry, including the first self-winding watch (manufactured in 1931), first watch to show the date, first dual time-zone, first truly waterproof watch and they actually helped develop the original quartz movement. Rolex have a reputation for ruggedness and the watch was often used by divers, mountaineers and aviators.
The company make three lines: Rolex, Tudor and Cellini. Tudor is sold in Europe and is less expensive but still of high quality. Because of its reputation, Rolex are often illegally copied and some fakes are made in solid gold and cost over $1000, making them very difficult for a laymen to distinguish from the real item.